Here are three clever examples that carry dual meanings in their design. The hidden symbols explain the nature of the business in a very smart way.
1 - Baskin Robins has 31 flavors - check again the "B" and the "R"
![hidden symbolism 02 human fail](/images/archive/picture/hidden-symbolism-02-human-fail.jpg)
2 - The FedEx logo is mostly known for its tricky optical illusion. If you look closely between letters E and X, you'll spot a white arrow.
![hidden symbolism 01 human fail](/images/archive/picture/hidden-symbolism-01-human-fail.jpg)
3 - The Chicago Bulls logo upside down is...
![hidden symbolism 03 human fail](/images/archive/picture/hidden-symbolism-03-human-fail.jpg)
a robot banging a crab.
You never know what could be hidden in front of your eyes when you look at a logo.